For AMEX at SYNTHONY, Zinc created a custom merchandise shop filled with event-ready essentials, including drink bottles, stubby coolers, disposable cameras, fans, bucket hats, bandanas and more. The pop-up shop gave guests the freedom to choose merchandise they genuinely wanted, creating an engaging brand experience and extending the energy of the event well beyond the final song.
A choose-your-own-merch experience turned the giveaway into an interactive part of the event.