We created a range of custom ANZ x Auckland FC giveaways, including caps, football boot bags and replica-shirt PVC keyrings. Created from a simple CAD drawing of the club's new shirt before it was publicly released, the keyrings became a match-day favourite. Distributed through ANZ activation and family zones, the merchandise helped turn ANZ's sponsorship into something fans could take home and keep.
The Keyring became a hot collectable, resulting in having to do a top up order to get through the season.