Peroni needed a consistent range of premium merchandise delivered across multiple markets. Through a tailored online group-buy window, each market could order from an agreed range of brand assets. Combining demand increased production volumes, improved economies of scale and kept quality consistent. Once ordering closed, everything was produced through a single source and shipped to more than 100 locations worldwide. The range included fedoras, aprons, polos, beer founts, drip trays, coasters, bar blades, ice buckets and more.
One coordinated global order delivered a consistent range of premium branded barware on time, on brand and on budget.